William Hill Sports Betting Review 2024


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Having been around since 1934, it’s fair to say that William Hill has seen a fair amount of change in the gambling industry over the years. What’s truly remarkable though, alongside their longevity, is how they have kept themselves on the cutting edge all that time.

Today, William Hill remains one of the most recognisable brands in gaming. They boast a mixture of both brick and mortar outlets as well as a hefty online presence, allowing customers to enjoy their service whatever way they please. This dynamic is clear from the site itself, where a conservative but intuitive website design keeps their classic sense of style. This can be seen alongside a range of great promotions, such as their 3x £10 sign up bonus, which proves that they are taking their modern competition – as well as modern expectations – very seriously.

But have William Hill lost a little of their shine over the years? Or do they remain at the top of the betting mountain? Check out the rest of our review to find out.

Bonuses, Bets & Promotions

William Hill users can enjoy a very sizeable amount of promotions, including that generous sign-up bonus we mentioned previously. Here, we’ll take a look at that alongside a couple of other bonuses so you can get a good idea of the type of quality you can reasonably expect from the bookmaker.

We can’t cover everything here though, so we’ve selected just a few promotions that we feel are representative of what’s available. But do keep in mind that promotions can be time sensitive and often change. Therefore, all the promotion we outline here may not be available to you depending on when you are using the site. Also, do remember that not all terms and conditions are outlined here, but they can be found in full on the website.William Hill free betsSign up with C30 and bet £10 or more to get 3 x £10 in Free Bets: They certainly aren’t winning any prizes for catchy titles with this one, but this bonus makes up for that with the quality of the offer. Simply include the promotional code C30 when signing up and place a qualifying bet of £10 and you will receive three £10 free bets. The minimum odds is 1.50 or greater, and the bonus lasts 30 days.

Bet Boost – Acca: You can boost prices on your acca selections during the promotional period – which is all day – one promotion per day. Minimum selection is 3 or more, and this is only available online. The maximum permitted stake on any selection with a bet boost depends on the country of the resident but as an example, it is £20 or dollars.

William Hill High 15: This promotion is available on UK and Irish National Hunt Races. If your pick wins by five or more lengths, you get a 15% top up on winnings, with a maximum amount of £100. This applies to televised National Hunt races, with the exception of the Grand National. The races available can all be found on the William Hill website.

The promotions available for William Hill are a good indicator for much of the site. They might not initially appear to be the most exciting, but they are underlined by great quality and value for money that very few competitors can match.

Betting Markets

As you probably already know, William Hill has a truly epic selection of sports betting options available. If you can think of a sport, you can most likely find it here. Cycling, table tennis, snooker, motor racing, ice hockey, horse racing, greyhounds, football, rugby: all the usual suspects are here. Plus, they are joined by things like e-sports and even non-sporting betting options, including things like politics and bets on the outcomes of TV shows. And this content selections runs deep as well, with an incredible amount of leagues on offer. This means that you can bet on your favourite sports throughout the world, whether it’s the La Liga or NFL you’re looking for.William Hill betting selectionThe only slight criticism here is the amount of content is so vast that they seem to struggle to squeeze it all in easily. This means that sometimes you have to embark on a bit of a search if you are looking for something a little more obscure. We suppose that’s the price you pay for having this much on offer though. All in all, this is a world class offering.

Mobile App

Another example of how William Hill’s occasionally old fashioned looks can be deceiving is its mobile app, which is available on both iOS and Android. This really is the cream of the crop when it comes to mobile betting with everything as precisely put together as the main site. Here you can place bets, enjoy live betting, play casino games, check out odds – pretty much everything you could ask for from a shrunk down version of the site. Top marks all around here.William Hill mobile

Live Streaming & Virtual Sports

One thing that really sets William Hill apart is its live streaming options. Very few online operators are capable of live streaming and it’s clear from their offering that William Hill truly is a premium betting site. Here you’ll be able to watch horse racing from the UK, Ireland and beyond to South America, as well as greyhound racing, football, tennis, cricket, basketball, darts and more. William Hill virtualsTo find out what is available, you’ll have to check out what’s on that day via the site, but the options really are astonishing. They even have a radio station to follow sports, if you find that the most enjoyable option.

On top of that, they have so many virtual sports options that they can call it a virtual world with solid justification. The quality of the virtual football and racing options are unmatched by all but the best competition out there.

Payment and Withdrawal Methods

There are several deposit and withdrawal options available, and of course, since this is William Hill, each is completely trustworthy. There’s credit and debit cards options, pingit, Skrill, Neteller, PayPal, WebMoney, Yandex Money, Visa QIWI Wallet, ECO, eps, Euteller, Fast Bank Transfer, iDeal, INSTADEBIT, POLi, SafetyPay, SOFORT, Trustly, William Hill CashDirect, Paysafecard, toditoCash, Neosurf, Bank Transfer and Bank Cheque.

Obviously, that’s a massive amount of options, so you’ll need to check on the site yourself for specific information regarding your preferred banking options for things like minimum and maximum amounts and transfer times. But it’s all available in detail via their extensive help section.

In terms of quality and the variety of options, this is close to as good as it gets. Here you will also find an excellent section of responsible gaming options. These explain how to set up things like deposit limits as well as links to helplines for those who think they may have an issue gambling.

Customer Support

On top of one of the most comprehensive help sections we’ve seen, William Hill also has an around the clock customer service. You can get in touch via email, phone and live chat. William Hill customer supportIn our interactions with the customer service team, they were very fast to respond, were knowledgeable and helpful. Obviously, other people’s experiences may vary but we certainly had no complaints whenever we had a question that needed to be answered.

Reliability and Security

You don’t get to be on top for as long as William Hill have been without being reliable and secure. They are licensed by the UK Gambling Commission for customers from Great Britain and by Gibraltar for other customers, where they are also registered. William Hill reliabilityProtection of customer data is ensured by encryption, and their privacy policy is extremely extensive. On top of that, you will also find an excellent section on responsible gaming in their help section which explains how to set up things like deposit limits as well as links to helplines for those who think they may have an issue with problem gambling.

Finally, their odds quality is absolutely top tier, even including a ‘best odds guarantee’ for UK & Irish horse racing and greyhound events.

Casino Welcome Bonus

Offered alongside many excellent sports promotions, there are also a few casino offerings, although admittedly not quite as many. The main attraction in that regard is the 100% bonus up to £300. This a solid bonus amount but is also met with a suitably hefty wagering requirement of 40x. This is fairly competitive but perhaps doesn’t match the exceptional quality we’ve seen elsewhere from the operator. William Hill casino bonus

William Hill Summary

It’s probably pretty clear by now that we have been very impressed with William Hill, a bookmaker who have more than earned their lofty reputation. When the worst thing you can say about a website is that some site elements are merely good rather than great, you know that you are looking at the very best the world of online betting has to offer.

Can improvements be made? Of course, here and there. But when the good so completely outweighs the bad to the degree that we see here, we have no choice but to give it the top rating possible.


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