In the world of online sports betting, there are so many options for bookmakers and for people to choose from. The industry is getting more competitive every day as new operators come up with their wonderful offers and spoil users even more with options.


£50 Free Bet

When it comes to sports betting, LeoVegas is the King of the Jungle. Their players get the lion’s share of betting markets and bonuses, as well as odds that will have you roaring with excitement each time you log on. Check out what their service has to offer and you could be one of the top cats among bettors.

Unibet Sport
100% up to €/£20

New customers on Unibet are treated to a different reception than that given by most of the other bookmarkers. The first promotion given to a new customer is a maximum refund of £30 if you lose your first sports bet.

£100 welcome bonus

With a slick, modern website, a wide variety of betting options and plenty of generous promotions, it’s no wonder that 10Bet has boomed in popularity since opening its virtual doors back in 2003.

William Hill
Bet £30 and get £30 in Free Bets

William Hill offers new customers a great welcome bonus. If you place a bet of £30 you will get £30 in Free Bets to place on wagers.

Betfair Sport
100 € FREE
50% up to €50
£50 Free Bet
£30 in Free Bets
100% up to £30
100% up to £30
Bet £/€10 Get £/€40 Free
100% up to £25
Coral Sports
£20 Free Play
100% up to £50
Deposit 60€ play with 90€
Free £10 Bet
100% up to €/£50
Paddy Power
€/£30 Free Play
€/£10 Free Bet
100% up to €10
Stan James
€/£20 Free Play
Titan Bet
€/£25 Free Play
Bet 365
Bonus varies by country
Free bet up to €/£50

There are also some major players in the game that have been established. We will analyse some bookmakers to help you choose which one will best suit your betting needs.

William Hill

They started off in 1934 and were the first to enter into the American betting ground. Their betting markets are extensive, and they are strong in football betting and other markets too. They run an average of 5.4% on football. They have a lot of long-running promotions, their sign up bonus is good and you can get free bets. In-play betting is also available with exceptional coverage on football games. Their website is user-friendly with varied deposit and withdrawal payment methods. They have a lot of products and services that can make everything look choked, but it is functional as there is a lot of value in odds on this website


Although their betting margins are not as exceptional as other options available, they are very good. Their football margins are high up to 7.5% with a betting margin of about 6%. Sportingbet have three different sign-up bonuses and other promotions as well. Their in play betting is functional and easy to navigate. There is a good range of payment options for withdrawal and deposit. The website is simple and straightforward and also clear and presentable. Overall, their website operates well even if it is basic.


Unibet are a strong betting company with strong odds and their football margin is under 4% and other sports have good margin like this too. They offer startup bonuses and good insurance policies. Heir in play betting is highly recommended and their payment options are sufficient. Their website is clean and fresh and they test well every time. They have a quality feeling to their website and business.

Paddy Power

There is plenty to enjoy from their sportsbook like the quick menu links on the left. Their marketing odds are very strong and they have unique marketing options. Paddypower have a regular bonus and new customers have free bets. They have free in play bet offers that can be quickly accessed from the menu. They have many payment methods for withdrawal and payment from slow to instant methods. Their design is great and their mobile app is a useful tool for betting. The website is not cluttered and things run smoothly.


They don’t offer an extensive range of markets like some other well-established websites, but they cover some major sports and have good options. You can have free bets with them and they offer promotions for some sports. Betbright have in play betting you can use to follow live sports. They accept funds in other currencies and there are a few good payment options for withdrawing and paying. The layout of their mobile app is friendly and can be navigated with ease. There is much activity on the site even if they don’t focus on the big games.


They have a lot of knowledge and expertise n trading so the have good odds. They started in 1902 but went online in 2000. They have many options to offer and easy navigation so you don’t get lost. They have a 6.1% margin on football and sports book of about 4.9. They have good sign up offers, free bets and standing promotions. They use major methods for payments of withdrawing and depositing. The website is clean, functional and easy to use. They deliver the overall top quality betting experience.


Originating in the 1920’s, they have been consistent and deliver strong odds. They have a strong sports book for big and popular markets and a good margin too. They have a lot of enhanced odds special signup bonuses and offer valuable promotions as well. Coral push their in-play betting features very well on their homepage. They have different methods of payment and even offer a special Coral connect card. Their website is easy to maneuver and control. They are one of the best in the world with their strong odds and valuable touches.


They started since the 1940’s and have great industry odds. They carry a lot of experience in the Asian market and have an average margin of 4.5% across different sports. They have different signup bonuses to pick from and offer many promotions too. Their in play feature is responsive and productive. They have different payment methods as well as a clear and speedy operating website. They offer great services, especially in the Asian handicap market.


They merged with paddy power in 2016 and are stronger for it. There is a great variety of odds in their market commission on winnings is about 5-7% you can earn fee bets and they have a money back specials and insurance on football markets. Betfair in play betting is great and have one of the most user-friendly apps.


Bet365 are a big name in online betting that started out in 1974 and are now one of the world’s largest online gambling company’s. They have quality betting markets, leading odds quality and their sports book is one of the best in the market that can be relied on. They offer 100% bonus on signup, they have long standing promotions and free bets. They have a live play in service that allows you to get quick betting and you can switch through games easily. They have extra features that users can enjoy and different methods for payment and withdrawal. Bet365 operate without a hitch and all your needs are provided on the website.

Every user of soccer betting bookmarks have different preferences from the next user and choosing one is a matter of preference. According to different football sports better’s different needs and values, one football sports better can have one or more preferences of which bookmark to use.