Best Betting Sites

 

With the African betting market growing faster and faster every year, it can be difficult to know which betting site is the right option for you. To make the decision easier, we analysed 10 different factors (including sportsbook, bonuses, odds, security, customer service, mobile apps and more) and ranked all the best African betting sites from best to worst.

US

The Best Bookmakers

#1
9.2
100% up to ₦100,000
  • Nigeria's most popular betting site
  • Huge amount of sports available
  • Also includes casino and virtuals
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#2
9.1
50% up to ₦20,000
  • Cash Out & Bet Builder features
  • Virtual Sports & Esports available
  • Offers Excellent Live Streaming
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#3
8
100% up to ₦25.000
  • Full & Partial Cash Out feature
  • One Cut Refund in Acca Bets
  • Outstanding Casino Games
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
phone
#4
9.5
Up to £100 in Free Bets
  • Streamlined Registration Process
  • Fantastic Selection of Betting Markets
  • Highly Competitive Odds
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#5
7.8
100% up to ₦100.000
  • 24/7 Customer Support
  • Regular free bet rewards
  • E-Sports available
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#6
9.4
100% up to ₦36000
  • Fantastic Betting App
  • HUGE Selection of Betting Markets
  • The Most Competitive Odds
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#7
7.8
100% up to 15,000 KES
  • Comprehensive coverage of different sports and markets
  • Wide variety of payment options
  • Generous welcome bonus
Summary
Bookie Features
Betting Control and Licensing Board of Kenya
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#8
8.2
100% up to ₦100,000
  • Live streaming is available
  • Has Sportsbook app for Android and Apple users
  • Generous welcome bonus
Summary
Bookie Features
National Lottery Regulatory Commission in Nigeria
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#9
9
100% up to ₦100,000
  • Top Quality Odds
  • Excellent Virtual Sports
  • Lots Of Helpful Statistics
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#10
5.9
  • Simple Registration Process
  • A Wonderful Selection of Betting Markets
  • Competitive Odds
Summary
Bookie Features
National Lottery Regulatory Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#11
10
£40 Money Back
  • Excellent customer service including 24/7 live chat
  • Live stream your favourite sports
  • Can be used by players in over 100 countries
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#12
7.6
100% up to ₦100,000
  • A wide variety of sports markets
  • Adequate payment methods options
  • Multiple virtual games on offer
Summary
Bookie Features
National Lottery Regulatory Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
crown
#13
10
Bonus varies by country
  • Brilliant designed site
  • Live streaming on a huge variety of sports
  • Dedicated casino and poker rooms
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#14
6.6
5% Cashback on Accumulator Bets
  • An expansive range of sports markets
  • Favourable banking options
  • Captivating virtual market
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
giftbox
#15
8.7
Bet £10, Get £30 in Free Bets
  • Founded in 1934
  • Over a dozen promotions
  • Best odds guarantee on UK horse racing
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#16
8
Up to ₦1000 Discount Gifts
  • Sports covered have great depth
  • Live coverage is excellent
  • Top-quality virtuals section
Summary
Bookie Features
BCLB
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#17
8
Free bet worth Ksh 30
  • Mobile-first betting site
  • Super quick deposits
  • 24/7 customer service
Summary
Bookie Features
BCLB (Betting Control and Licensing Board)
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#18
8
100% up to ₦100,000
  • Yakata Bonus with 200% winnings boost
  • Virtual Jackpots up for grabs
  • Detailed Match Statistics available
Summary
Bookie Features
Lagos State Lotteries Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#19
8
Bet £10, Get £30 in Free Bets
  • In business over half a century.
  • 15000 plus employees
  • Over 30 sport categories
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#20
8
100% up to ₦100,000
  • 24/7 customer service
  • Great mobile app
  • Several promotions
Summary
Bookie Features
Curacao Interactive Licensing N.V
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#21
8
Bet £5, Get £20
  • Established by Joe Coral in 1926
  • Well over a dozen promotions
  • Over 1845 UK stores
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#22
8
100% up to £100
  • 20 million customers
  • Includes Live Casino and Poker
  • Mobile app available
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#23
8
  • Huge game variety
  • Includes virtual sports
  • Uses Verisign SSL Technology
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#24
8
200% up to £20
  • Extensive mobile app
  • Multiple payment methods
  • Licensed for Gibraltar and UK
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
chart
#25
8
currently no bonus
  • Among the first online bookmakers
  • Operates across 100 countries
  • Best odds and lowest margins
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
camera
#26
8
100% up to £50
  • Over 50 sports available
  • 24/7 Live Chat coverage
  • Sponsors Blackburn Rovers
Summary
Bookie Features
MGA
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#27
8
currently no bonus
  • Boasts over 1.5 million users
  • Two swipe betting
  • Multilingual customer service team
Summary
Bookie Features
Alderney Gambling Control Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#28
8
100% up to £100. Min deposit £10. Valid 30 days
  • Deposit £10 min and claim in ‘my offers'
  • 1x100% mobile in-play profit boost
  • Max stake £10 and max extra winnings £100
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#29
8
50% up to £50
  • Licensed by UK Gambling Commission
  • 24/7 customer service options
  • Four million users worldwide
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#30
8
£10 Risk Free Bet
  • Excellent mobile app
  • Worldwide streaming
  • Founded in 1988
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#31
8
currently no bonus
  • Excellent football betting odds
  • Constant ongoing promotions
  • Wide variety of payment options
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#32
8
  • Launched in 1973
  • Comprehensive mobile app
  • 24/7 customer service
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#33
8
Bet £5, Get £30
  • Best UK/Ireland horse racing odds
  • Includes Virtual Sports
  • Multiple licenses
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#34
8
£30 in Free Bets
  • Opened in 1967
  • Includes sports commentary
  • Utilises 128 bit SSL Encryption
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#35
8
100% up to £25
  • Includes live casino
  • Several deposit options
  • Mobile app/site available
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#36
8
£10 Free Bet
  • 2% commission on winnings
  • Unique bonuses
  • Mobile app includes 2-click betting
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#37
8
currently no bonus
  • Online since 2004
  • Includes podcast and insight section
  • World class betting app
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#38
8
Bet £10, Get £30
  • Founded in 1982
  • Updated mobile app
  • 250 retail locations
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#39
8
Bet £25 get £25
  • Includes Poker/Sportsbook options
  • Mobile exclusive promotions
  • Live chat available
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#40
8
£30Free Bet
  • Deposits fee free and instant
  • Licensed in UK and Malta
  • Includes live casino
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#41
8
100% up to £100
  • Secure SSL encryption
  • Includes E-sports
  • 24/7 customer service
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#42
8
£10 Free Bet
  • App available via Google/Apple
  • Many instant deposit methods
  • Owned by ASG technologies
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#43
7.5
£100 Promotional Betting Cash
  • Best Spread Betting software's
  • Very simple to open account
  • Best customer service out there
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#44
7.5
50% up to £200
  • Online bookmaker since 1996
  • Available for Android and Apple
  • Customers in 180 countries
Summary
Bookie Features
Antigua
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#45
7.5
€10 Risk Free Bet
  • User friendly website
  • Impressive stand alone mobile app
  • Huge variety of sports available
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#46
7.5
Win or Bet again for free
  • Great customer service
  • Easy to register
  • Great selection of sports available
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#47
7.5
Bet £10 get £10 free
  • Easy to register
  • Great selection of sports available
  • Mobile friendly site
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#48
7
100% Deposit Match up to 5 BTC
  • Deposit with Bitcoin
  • Montenegro & Curacao license
  • Utilizes two step authentication
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#49
7
Up to €500 Deposit Bonus
  • Impressive eSports betting facility
  • Live Streaming Via Twitch
  • Real Money, Crytpo currency and e-Wallet payments
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#50
7
100% up to £100
  • Free Bet Bonus
  • Many Esports Markets
  • Have Casino and Live Casino too
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
star
#51
7
100% up to £35 + 10% Cashback
  • Founded in 2018
  • 24/7 customer service
  • One app for Sportsbook/Casino
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#52
7
100% up to €50
  • Low bonus wagering requirements - only 8x
  • Accumulator bonus
  • Wide variety of banking options
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#53
7
100% up to £120
  • Wide variety of promotions
  • Works on tablet and mobile
  • Available in 20 countries
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#54
6.9
  • Esports bets available
  • Licensed by Lagos State Lottery Board
  • Cash-out feature
Summary
Bookie Features
Lagos State Lottery Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#55
7
up to 100% Acca Bonus
  • App available via Google play
  • Interactive graphs for matches
  • Extensive Virtuals section
Summary
Bookie Features
Gaming Commission of Ghana
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#56
6.5
100% up to £120
  • Available in 30 countries
  • Exceptional Football betting options
  • Utilizes SSL encryption
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#57
6.5
  • Founded in 2014
  • Varied Software Developers
  • Mobile friendly site and app
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#58
6.5
100% up to €200
  • Extremely clean and user friendly site
  • Attractive Welcome Bonus
  • Great 24/7 Customer Service
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#59
6.5
Get up to £200 Free Bets
  • Extremely impressive, interactive site
  • Extremely valuable welcome bonus
  • Huge variety of sports available
Summary
Bookie Features
Malta Gaming Authority
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#60
6.5
currently no bonus
  • Comprehensive reward system
  • Licensed in Malta & UK
  • Earn bonuses by spending points
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#61
6
Bet £10 get £10 free
  • Easy to register
  • Great selection of sports available
  • Mobile friendly site
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
star
#62
6
100% up to £100
  • Over 1000 sporting events daily
  • Utilizes Comodo SSL encryption
  • Many languages & currencies
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#63
6
100% up to £100
  • Over 50 sports
  • Includes mobile app/site
  • Round the clock customer service.
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#64
6
£10 Free Bet + 10 Free Spins
  • Two welcome offers
  • Extensive horse racing coverage
  • Casino also available
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#65
6
  • Wide variety of betting markets.
  • Huge esports collection
  • Welcome bonus £10 NO DEPOSIT / 100% up to £500
Summary
Bookie Features
Government of Curaçao
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#66
5
  • Easy registration
  • Large number of payment options
  • Bet builder
Summary
Bookie Features
License unknown
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#67
7
  • Vast sportsbook
  • Competitive odds
  • Lots of live matches
Summary
Bookie Features
License unknown
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#68
8
100% bonus up to R2000
  • Very generous promotions
  • Large selection of betting markets across a wide range of sports
  • One of the best help sections we’ve seen
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#69
8
Deposit £10 and Get a £10 bonus
Summary
Bookie Features
UK Gambling Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#70
5.2
Up to 1,000,000 UGX
  • Licensed by The National Lotteries Board of Uganda
  • Quick Transfer of Funds
  • Competitive Odds
Summary
Bookie Features
National Lotteries Board of Uganda
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#71
6.5
  • Wide range of payments options
  • Cash-out available
  • 200+ sub-markets for top-events
Summary
Bookie Features
Nigeria Lottery Regulatory Commission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#72
7.2
  • Cash Out as a promotional offer
  • No deposit and withdrawal fees
  • Competitive odds
Summary
Bookie Features
BCLB
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#73
6.5
Up to 1000% bonus
  • Competitive Odds
  • Quality Mobile Site
  • 24/7 Customer Service
Summary
Bookie Features
Betting Control and Licensing Board of Kenya
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#74
8.7
R25 Sign-up Bonus
  • Cash Out, And Bet Builder (Same Match) On Offer
  • Money Back On Football Multiple Bets
  • Wonderful Live-In-Play Option
Summary
Bookie Features
UK Gambling Comission
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#75
7.8
₦777 No-Deposit Bonus
  • Modern website with easy navigation
  • 24/7 customer support offered in multiple channels
  • Fully functional in-play betting
Summary
Bookie Features
Curacao Gaming Association
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
info
#76
6
100% bonus up to R3000
  • Fantastic mobile site
  • Generous welcome bonus
  • Vast sportsbook
Summary
Bookie Features
Western Cape Gambling and Racing Board
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#77
8.2
Free Bet up to 100 KES
  • Excellent VIP Club, And VIP Loyalty Bonus Offer
  • Cash Out Feature Available
  • Competitive Odds
Summary
Bookie Features
BCLB
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#78
7.7
20% Free Bet up to 250 GHS
  • Good Loyalty Reward System (Power Play)
  • 15 Different Types Of Sports To Punt On
  • Competitive Odds
Summary
Bookie Features
Gambling Commission of Ghana
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#79
7.2
  • No Deposit Or Withdrawal Fees
  • 50% Extra Pay Out on Multi Bets
  • One Of The Most Popular Betting Sites In Kenya
Summary
Bookie Features
Betting Control and Licensing Board of Kenya
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7
#80
8.2
100% up to R10.000
  • Several Wonderful Promotional Offers
  • Streamlined Registration Process
  • 70+ Branches In 5 African Countries
Summary
Bookie Features
National Gambling Board South Africa
Live Stream
VIP Program
Cashout
Bet Builder
Support 24/7

How We Rank the Best Online Betting Sites

Registration

The first step of any betting journey is the registration as this is where you will get the first impression of what the company is like. Does the bookie require lots of unnecessary information? Is the process simple and straight forward? Are you required to deposit funds to be able to create an account? Is the process secure? We answer all these questions and more as we provide a step by step guide on how to register with the different betting sites so that you will know exactly what to expect, right from the beginning.

 

Deposits and Withdrawals

We understand that payment options are one of the most important aspects in each betting site as everyone wants to feel assured that they are spending their money in the right place. We lay out all the deposits and withdrawals options available to you on each bookie and clearly point out any added fees, deposit and withdrawal limits and processing times that come with the different options. Payment methods are a very sensitive area and we make sure to judge them accordingly so that you can feel confident when using the betting site of your choice.

 

Welcome Bonus

A good welcome bonus can be one of the reasons why people create an account with one bookmaker over another. There are different types of welcome bonuses, but these will most commonly be in the form of a free bet where your original wager will be matched by the bookie up to a certain amount. We dedicate a whole section of our in-depth betting reviews to welcome bonuses and guide you as to how to take advantage of a betting site’s welcome offer, so you don’t miss out.

 

Sportsbook Promotions

Building on welcome bonuses, we also take a look at all the other sportsbook promotions which are available to you. Different promotions are aimed at different people and you will see different types of offers in many different sports. Some example of common bookie promotions include free bet offers, money back offers, enhanced odds, and accumulator winnings boost. All offers come with their own set of terms and conditions which are important to take into consideration as these are what separate good quality promotions from the totally unfair ones. We make it a point to clearly state the most important terms and conditions of each offer we review.

 

Pre-Match Offer

You are here to bet on sports, so naturally a bookie’s sportsbook needs to provide the quality that you are after. We tell you how many sports and markets are offered by the different bookmakers and you can learn about different types of betting markets and submarkets which are available to you including unique ones such as esports betting or specials betting on politics, entertainment or even the weather. We will guide you as to the minimum and maximum stakes that you are allowed to wager on African betting sites, the odds format that you can on the sites, and potential cash out options. More importantly, we will provide an important rating of the quality of the bookmaker’s odds which is determined by the level of margins that they add to each bet. If they don’t give players quality odds, they are not getting a recommendation from us.

 

Live Offer

african soccer fans

Source: Akidjoh via Wikimedia Commons

Everybody wants to enjoy a live betting experience which is professional, fast, and responsive. Betting sites should provide quick updates to in-play matches so that you can place your bets in real time without being at a disadvantage. Slow sites can cause you to miss important opportunities and end up wasting your time and money. The best option is always going to be the availability of a live streaming service however we understand that because of licensing agreements, it might be impossible for some betting sites to provide this. We still give points to those bookies who make the extra effort to provide in-play match updates in the form of live graphics or match commentary which can prove to be both useful and fun for bettors. If a bookie has a mobile interface, we will also inform you about the mobile live betting that they offer and whether it is worth your time.

 

Security

There is no messing about when it comes to security. A safe and secure set is a must when it comes to betting sites and no other amount of quality can make up for a lack of security. We will never recommend a betting site that does not have top notch security services. We assess whether a bookie has obtained a valid full betting license and whether they are regulated or not. The level of Encryption that that the company uses to protect player data as well as detailed Privacy Policies are also very important to ensure that your rights as a bettor are kept. Lastly, bookmakers should be committed to responsible gambling in order to ensure the safety of their players at all times and we are always on the look out for measures such as deposit limits, time-outs and self-exclusions which allow you to be in control of your gambling. Bookies should also provide information about third party support systems for players who might have concerns about their level of gambling.

 

Design and Usability

Whilst the design on a betting site’s product is ultimately a matter of taste and preference, it is not difficult to spot a design that is simply just not working. A site’s design comes down to a number of different factors. From a technical point of view, the site and all its features (links, streams, etc) need to work properly. The site also needs to be structured in a way that everything is laid out nicely and easy to find. Here we are looking at accessing information such as the registration tab, the help section, market information and so on. When all these factors come together, they create a website which is both visually appealing, but also very easy to use which will result a more premium betting experience. We will give you all the latest information regarding African betting sites and their level of design and usability. These elements also apply to the layout of various mobile apps which we also hold to the highest standards in our bookmaker reviews.

 

Service and Customer Support

Customer service revolves around two options – the number of channels available to contact, and the level of service provided by the bookmaker. Supporting the customer begins with a help/FAQ section on the website where the most common queries should be answered clearly by the betting site. If your query can not be answered in the help section, we will provide you with all the different options you can choose to contact the bookie directly including telephone, message, email, live chat, social media and more. We also inform you whether these services are available 24/7 or not.

Having a customer service that is easily accessible is important but having customer service that is helpful and answers your questions is also just as important. Customer service agents should not leave you waiting a long time before answering your call or message and when they answer they should be polite, friendly, knowledgeable and patient. We take our reviews a step above the rest and contact each customer support department of different betting sites to see firsthand what the whole experience is like.

 

Mobile

Many Africans like to bet on mobile, so some bookmakers have responded to this and started providing mobile optimised versions of their product for mobile betting. Features on mobile should include all of those available on the website and betting sites should also aim to add unique features to the mobile experience. The interface should also be designed to fit the mobile screen with larger buttons to select with your finger and pages that are easy to navigate with a swipe. We explore African betting mobile apps firsthand and will inform you of every feature that is available on these apps and what is missing. If you do not have a smartphone, we will also review the mobile version of desktop sites for you to consider as you begin betting on the go.

 

Is it Safe to Bet on Sports Online?

Source: Hillato via Wikimedia Commons

We understand that safety is a priority for a lot of people when betting online. If you are spending your money on a website that you may not be familiar with, you want to make sure that your personal and financial details will be protected and that you will be able to withdraw your eventual winnings easily in the future. We’ve compiled a list of things to look out for when determining whether a betting site is safe or suspicious. As mentioned earlier you should always ensure that the bookie you are using is fully licensed and regulated. In addition to this, you should make sure that the bookie has reliable payment options that you are familiar with. You should use reliable software providers and antivirus software and ensure that you have an encrypted connection to protect yourself at all times. When a bookmaker asks you to verify your identity by sending a copy of your ID/passport or credit card information, you should make sure to cover data which does not need to be shown such as the credit card number. If you are especially concerned about safety and security, international betting sites which operate in Africa such as Betway are guaranteed to provide you with a secure betting experience. This bookie is especially good as it has localised sites such as Betway Nigeria (Betway ng) and Betway Kenya (Betway ke).

 

Is it Legal to Bet Online in Africa?

Yes, online sports betting is legal in Nigeria, Kenya, South Africa and other African countries. Different countries will have different rules and legislations which betting companies have to comply with, but once a betting company obtains a license by an official and recognised awarding body, then it is 100% legal to bet with this company. A company’s betting license will usually be displayed in the bottom section of its homepage. If this information is not shown, we suggest that you contact the company’s customer service department and ask for proof of the license or check out our guide to betting in Nigeria, guide to betting in Kenya, and guide to betting in South Africa for more information on the legality of African betting.

 

How Do I Choose the Right Online Sportsbook?

goal celebration

Source: Benjamin Mussler

Choose a Licensed Bookie

We’ve touched on this a few times already, but we cannot stress enough how important it is to choose a betting site that has an official license. We have done all the hard work for you and in our reviews above, we state clearly whether a bookie is in possession of a license or not.

 

Choose a Betting Site That Fits Your Needs

Every person is different, and you should choose a betting site which meets your own needs. Are you someone that likes a very large sportsbook? Or maybe your priority is taking advantage of a very generous promotion? With so many betting sites available, there is no doubt that you will find one that appeals to you.

 

 Added Features

Following from the previous tip, you should explore different bookmakers to see what extra features they offer. Some bookies have highly optimised mobile apps while others offer as crisp live streaming service. If you want to take our betting experience to the next level, our reviews will tell you exactly what you can find at each bookmaker.

 

Best Odds

This one might sound obvious, but we think it always deserves a mention. Different African betting sites offer different odds and naturally, the better the odds, the higher your winnings will be! You should search through different bookmakers for the best odds on your favourite betting markets to make sure that you can make the most profit possible. We have found that the top Nigerian betting sites have some of the highest odds.

 

Fair Terms and Conditions

We all love a good bonus or offer, don’t we? But it is important not to be blinded by the bold and colourful headline of a promotion and make sure to read the terms and conditions that come with each one. Many bettors create an account with bookies simply because of a lucrative bonus and it would be a shame if this bonus did not deliver on what you expected because of some difficult terms and conditions.

 

Reliable Customer Support

Betting involves a series of different processes which include many different features. It is therefore very normal to have questions about how certain things might work. Choosing a site with a reliable customer service department is vital for a great betting experience. A live chat function is usually the most efficient system as it easy to access and tends to have the quickest response time.

 

Reputation

If you are new to betting, going for a site which has a good reputation will usually be a safe choice. Of course, no betting site will have everything but hearing good things about a bookie through word of mouth indicates that the company will have all the most important features covered, and therefore offer a solid betting experience.

 

Is Betting a Sin?

is african betting a sin

Source: Ben White Photography

People have different interpretations of gambling and it is important to respect all opinions on this matter. The Bible, however, does not make any references to gambling and we can say with the utmost confidence that sports betting is not a sinful act – as long as it is done properly and safely. Betting should only be done as a hobby and a way of having fun. We are all human and sometimes even things that are fun can be taken a step too far. If you are not careful with betting, it can result in potential addictions or financial consequences for both for you and your family, and this is where a harmful act would be taking place. That being said, there are many sites and support systems in place, such as the South African Responsible Gambling Foundation and Responsible Gambling Kenya which can help you identify if you are close to developing a gambling addiction, and give you tips on how to slow things down and bring you back to your best.

 

FAQs

  • Is online sports betting legal in Africa?

    The legality of betting online in Africa depends on the legislation of the different countries. It is legal to bet on sports online in Nigeria, Kenya, South Africa and Ghana, for example.

  • Should I use a local or international betting sites?

    This depends on where you are located and what your preferences are. Betting sites in some African countries like Nigeria, Kenya, and South Africa have come a long way and now offer platforms which are both reliable and efficient. If you want something more professional and secure however, international sites such as Betway also operate in the African market. These sites are trusted by millions of people around the world, offer many different services, and are generally very safe.

  • What are the most popular sporting events to bet on?

    Soccer is by far the most popular sport to bet on, with the UK Premier League, UEFA Champions League, African Cup of Nations, and African Nations Championship proving to be the most popular. Horse Racing, Cricket and Rugby are also popular events which many South African punters enjoy betting on.

  • How do betting sites make money?

    Betting sites make money by adding extra margins to bets known as the overround. For every bet you make, the bookmaker receives a ‘commission’ which comes as a result of these added margins.

  • Which is the Richest Betting Company in Nigeria?

    There is currently a dispute whether the richest Nigeria bookie is Bet9ja or Naira Bet with different reports conflicting each other.

  • What are the best betting sites in Nigeria?

    According to our research, the best Nigerian betting sites are Bet9ja, SureBet247, Bet Bonanza.

  • What are the best Kenyan betting sites?

    According to our research, the best Kenyan betting sites are 22bet, Betyetu, Mcheza.

  • What are the best South African betting sites?

    According to our research, the best South African betting sites are Supabets, Sporting Bet, Hollywood Bets.

  • What are the best international bookies that operate in Africa?

    According to our research, the best international bookies in Africa are 1xBet, Betway, Betfair.

Summary

Nigerian, Kenyan, and South African bettors as well as those from other African countries are quickly becoming spoilt for choice when deciding which bookie to use. Although at the moment many governments still lack the resources to implement adequate regulations on the industry, and bribery is very common, we believe that the future is very bright for the fast-growing African betting industry. In our in-depth reviews, we analyse several different criteria to help make your choices easier so that you can end up with the best betting site for you.