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HelaBet Sports Betting Review 2020

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T&C APPLY, 18+ ONLY
T&C APPLY, 18+ ONLY

POSITIVE
  • Simple Registration Process
  • Most Popular For Its Plethora Of Football Markets
  • Licensed By The Betting Control And Licensing Board Of Kenya
NEGATIVE
  • Only Two Withdrawal Options
  • No VIP Program
  • No Bet Builder
  • Simple Registration Process
  • Most Popular For Its Plethora Of Football Markets
  • Licensed By The Betting Control And Licensing Board Of Kenya
  • Only Two Withdrawal Options
  • No VIP Program
  • No Bet Builder

Introduction

HelaBet is among the most popular betting sites in Kenya and Burundi. Having launched a betting website as recently as 2015, the betting site has done well over the years. HelaBet was founded in 2003, and is licensed, and regulated by the Betting Control and Licensing Board of Kenya. The bookmaker is most popular for the odds it offers on Football.

The purpose of this review is not to determine whether HelaBet is a good betting site, as this is a well-established fact already. Rather, the purpose of this review is to gauge whether HelaBet ticks all the right boxes, when it comes to a betting site offering the features of your choice. Is HelaBet the perfect bookmaker for you?

Read on to find out, and learn much more.

Registration process


  • Simple, streamlined registration process
  • You will be redirected to HelaBet’s “BONUSES” page, right after you have registered
  • HelaBet will send you an email on your registered email address, and you must click on the link mentioned in the email, to activate your account
  • KYC might be requested, when you request to withdraw funds from HelaBet

helabet registration process - HelaBet Sports Betting Review

As soon as you open the bookmaker’s website, you will be directed to its homepage. You must click on the “REGISTER” button, present at the top right of your screen. As soon you click on this button, you will be redirected to a page, which looks like the above mentioned image.

HelaBet’s registration process is rather straightforward – You must enter all the required details mentioned on its registration form. To start things off, you must enter your ‘USERNAME/MOBILE”. This requires you to enter your phone number in essence. Your phone number must start with “07”, and must be 8-10 digits long.
You must then enter your email address, password, country of residence (Kenya or Burundi), and your preferred currency (KES).

You need not enter a promo code at this stage. We will discuss HelaBet’s welcome offer in another section of this review. You must then complete the “I’m not a robot” check, and tick on the Terms & Conditions box, after having read them. Once you have entered all the above mentioned details, click on the “REGISTER” button. As soon as you have clicked on this button, a message will appear on your screen.

helabet registration succesful - HelaBet Sports Betting Review

As can be seen from the above mentioned image, you must open the activation email sent to you by the bookmaker. Click on the link in the email, to activate your account. As soon as you click on the “OK” button, you will be redirected to a screen, which looks like the below mentioned image.

helabet no welcome bonus

As can be seen from the above mentioned image, at the time of writing, there is no welcome offer bonus for either HelaBet’s Sportsbook, or Casino. At this stage, you can choose to make a deposit, or gauge through the various markets on offer at HelaBet, before making a deposit.

Deposits and Withdrawals options


  • Limited deposit options on offer at HelaBet (4)
  • Minimum deposit amount is 1 KES
  • Maximum deposit amount at HelaBet stands at 100,000 KES
  • No deposit and withdrawal fees are charged whatsoever
  • Limited withdrawal options (2)
  • Minimum withdrawal amount is 100 KES, while there is no set maximum withdrawal amount

helabet depositing money

To make a deposit on HelaBet, click on the “DEPOSIT” button, present at the top right of the website’s homepage. As can be seen from the above mentioned image, there are four deposit methods on offer, at HelaBet. HelaBet needs to work on their presentation, as we can hardly see which deposit options are on offer. They have misspelt some deposit option names as well.

Nevertheless, the four deposit options on offer at HelaBet are M-PESA, DusuPay, Helabet Vouchers and AstroPay. The minimum deposit amount at HelaBet is 1 KES, while the maximum deposit amount is 100,000 KES. Fortunately, the bookmaker does not charge any deposit fees.

M-PESA is by far the easiest, and most popular deposit option on HelaBet. Deposits are usually processed instantly.

helabet withdrawals - HelaBet Sports Betting Review

When it comes to withdrawals, there are only two withdrawal options on HelaBet. You can choose to withdraw your winnings via M-PESA, or DusuPay. The minimum withdrawal amount is 100 KES, while there is no specified maximum withdrawal amount. The bookmaker does not charge any withdrawal fees whatsoever, and withdrawals usually take 1-2 Working Days to be processed.

Welcome Bonus


  • Unfortunately, HelaBet is not offering any welcome bonus, at the time of writing

helabet lacking welcome bonus - HelaBet Sports Betting Review

At the time of writing, HelaBet is not offering a welcome bonus for either its Sportsbook, or Casino. If a welcome bonus is an essential part of your strategy when it comes to choosing a betting site, HelaBet disappoints.

Nevertheless, they offer several wonderful features which are worth looking into.

We hope that HelaBet works on this, in due course of time. To access HelaBet’s Bonuses section, you must click on the button which has a ‘Gift Box’ encased in it, at the top right of the website’s homepage.

Sportsbook promotions


  • At the time of writing, there are three promotional offers on offer, at HelaBet
  • HelaBet offers Cash Out as a promotional offer

helabet sportsbook promotional offers - HelaBet Sports Betting Review

At the time of writing, there are three promotional offers on offer, at HelaBet. HelaBet offers Cash Out as a promotional offer. Cash Out is a feature which allows you to be in control of your bets. You can retrieve a portion of your winnings, before a match has concluded, if you feel that you may go on to lose a bet, in due course of the remaining duration of the match.

The amount of money receiving upon cashing out, depends on the time of cashing out, and the odds in favour of the placed bet at the time of cashing out – You may go on to win more, or less than your initially placed stake.

Another promotional offer on offer at HelaBet, allows you to make a counter offer, in terms of the odds being offered for a bet. If you feel that HelaBet can offer better odds on a bet that you would like to place, you can make a counter offer, and the bookmaker may choose to accept, or reject your request.

There are certain terms and conditions, which apply for the same. You must place a bet valued at $10 or more (Convert to KES), and the counter offer made by you, must be with odds that do not exceed the initial odds, by more than 1%. If the bookmaker chooses to reject your request, they may still offer you improved odds on the bet that you want to place, which exceeds the initial odds, but is lesser than your request.

Another interesting promotional offer on HelaBet, is with respect to a Jackpot. There are four levels to HelaBet’s Jackpot, and winners are announced each week. To participate in the Jackpot, you must place sports bets on odds of more than, or equal to 1.25. A portion of your placed bet, is used a measure around which the amount of money won via Jackpot, is tabulated.

The more people that place bets, according to the above mentioned terms and conditions, the larger the Jackpot grows. Here are the four Jackpot levels, and the amount of money you must place on a bet, to be a participant for each level –

  • Mini, Minor, Major, Mega – 4000 KES
  • Mini, Minor, Major – 1000 KES
  • Mini, Minor – 500 KES
  • Mini – 100 KES

VIP Program

At the time of writing, HelaBet does not offer a VIP Program, or a Loyalty Program. A Loyalty Program is a key feature, when it comes to attracting, and retaining loyal customers. We hope that they work on this in the near future.

Pre-match offer


  • HelaBet offers a wide array of football markets to punt on
  • The betting site offers odds on over 20 sports, at the time of writing
  • HelaBet offers competitive odds, and active markets

helabet pre-match sports offer - HelaBet Sports Betting Review

At the time of writing, there are 20+ sports on offer, at HelaBet. Football is by far the most popular sport on HelaBet. The bookmaker offers odds on several popular sports, including the likes of Basketball, Cricket, and Golf, among other options.
HelaBet also offers odds on several unique sports markets, including the likes of Water Polo, Cycling, and Darts, among others. This ensures that punters of all tastes are catered to.

The minimum stake amount starts from 0.1 KES, when it comes to HelaBet’s Sportsbook, while the maximum stake that you can place, is 25,000 KES. Using HelaBet’s “Superbet” feature though, you could request to exceed its maximum stake limit for a bet that you may want to place. This request may, or may not be approved by your fellow traders.

The minimum, and maximum stake amounts differ among sports markets. These amounts depend on the selection/selections that you have made, and the odds that you are backing. When it comes to HelaBet, you cannot place a bet which exceeds the bookmaker’s odds capacity of 1,000 (999/1). HelaBet charges 20% tax, on a placed stake, irrespective of the placed stake amount.

That being said, you must always gauge the odds being offered by several bookmakers, and place a bet on a bookmaker, which is offering the best odds, for a bet that you may want to place. Bookmaker’s earn off bookmaker’s margin, and you should look to avoid punting on markets, which exceed the 110% threshold. Markets exceeding this margin, are more likely than not to lead to a loss.

To determine bookmaker’s margin, you must calculate the Odds Overround for a bet that you may want to place. You can easily calculate this figure, by first converting the fractional odds, of each individual outcome of a bet, into the decimal form. You must then divide these individual outcomes by 100, and add these numbers together. The resultant number, is the Odds Overround, for that particular bet.

To determine the quality of the odds on offer at HelaBet, we determined the Odds Overround for a match to be contested in the English Premier League. The Odds Overround were found to be 106.9, which indicates that the market is active, and that the bookmaker offers competitive odds.

Esports

Esports are of the essence, when it comes to young punters, and gamers. There are several tournaments which take place in due course of the year, and it is of little surprise that there are several gamers who are making a living off playing their favourite Esports!

HelaBet offers two Esports to punt on, at the time of writing – FIFA (Unspecified Version), and Rainbow 6. You must ensure that you perform your due diligence, look into team history, and punt on matches which are more likely than not, to result in a win.

The minimum, and maximum stake amounts differ among Esports markets. These amounts depend on the selection/selections that you have made, and the odds that you are backing.

 

Other Specials

At the time of writing, HelaBet offers several exciting Specials markets, including the likes of Politics, and Entertainment. When it comes to Politics, at the time of writing, you can choose to punt on the UK General Election, UK Next Permanent Party Leaders, the US Presidential Elections 2020, and US Democrat Candidate 2020, among other options.

When it comes to Entertainment, at the time of writing, you can choose to punt on the BBC Sports Personality of the Year 2020, the 73rd British Academy Film Awards (BAFTA), and Mars Specials, among others excellent options.

The minimum, and maximum stake amounts differ among specials markets. These amounts depend on the selection/selections that you have made, and the odds that you are backing.

Cash Out and Bet Builder

At the time of writing, HelaBet comes with an option to Cash Out, and this feature is displayed on HelaBet, as a promotional offer. Unfortunately, the bookmaker does not offer its customer an option to build a bet of their choice, via Bet Builder.

Cash Out is a feature which allows you to be in control of your bets. You can retrieve a portion of your winnings, before a match has concluded, if you feel that you may go on to lose a bet, in due course of the remaining duration of the match.

The amount of money receiving upon cashing out, depends on the time of cashing out, and the odds in favour of the placed bet at the time of cashing out – You may go on to win more, or less than your initially placed stake.

Unfortunately, HelaBet does not offer its customers Bet Builder. While they do have several unique features which aid in the betting process, we hope that the bookmaker works on this, and offers Bet Builder, in due course of time.

Live offer


  • In-play option is available
  • A plethora of in-play markets at offer
  • Multi-Live is available, via HelaBet’s “Multiview”
  • Live streaming is available for a limited of markets, and select popular matches
  • You can access the schedule of HelaBet’s in-play matches, and plan your betting schedule accordingly
  • You can watch virtual sports like Virtual Football League, Virtual Bicycle, and Virtual Marble Racing among other options in High Definition (HD)

helabet in-play option available - HelaBet Sports Betting Review

You can access HelaBet’s live platform, by clicking on the “LIVE” option, which is present on the website’s main navigation bar. As soon as you click on this option, you will be redirected to a screen, which looks like the above mentioned image.

As can be seen from the image, a graphical representation of the in-play match of your choice will be displayed above the odds for each outcome of that particular match. Towards the right of your screen, is a graphical representation of minute-by-minute action, for the same match.

Above the first graphical representation, exist options to access HelaBet’s “LIVE CALENDAR”, and “RESULTS” section. Both of these sections can help you plan your betting strategy.

Towards the left of your screen, exist the various in-play markets on offer, at HelaBet. Click on any sports market, and choose a match you would like to punt on. HelaBet comes with a live streaming option as well, but we believe this feature is for limited markets, and very popular matches.

You can choose to punt on, and follow up to four games at the same time, by making use of HelaBet’s “Multiview” feature. All you have to do is click on the “Multiview” option, present towards the left of your screen, and drag up to four selections of your choice, to the centre of your screen.

Security


  • HelaBet is licensed and regulated by the Betting Control and Licensing Board of Kenya
  • HelaBet comes with a Responsible Gambling section
  • The Responsible Gambling section comes with no options to set betting restrictions

HelaBet is licensed and regulated by the Betting Control and Licensing Board of Kenya. The betting site is one of the most popular betting platforms in Kenya, and Burundi. HelaBet is a secure platform, which ensures that your personal information is not leaked to third party organizations, and that your stored funds are not encroached upon.

While HelaBet does come with a Responsible Gambling section, there are no options to set betting restrictions. Instead, HelaBet talks about the importance of responsible gambling. To access HelaBet’s Responsible Gambling section, scroll down to the bottom of the bookmaker’s website, and click on the “Responsible Gambling” option, present towards the bottom left of your screen.

Go through the information stated on this page, and formulate a responsible gambling strategy. You must ensure that you do not over indulge yourself on HelaBet, or any betting platform for that matter. Mental, and physical sanity is of utmost importance, and you must not waste away your hard earned money. Set aside a fixed amount of money, according to which you can place bets, on a monthly basis.

Remember, it takes a minute to take a risk – A risk which doesn’t pay off, sticks around in one’s mind, for a long time. That being said, HelaBet has all the means to pay off your winnings. HelaBet separates the costs incurred in due course of operating their platform, from your stored funds, and the bookmaker has all the means to pay you back, if they ever go out of business.

All Casino Games have numbers which are generated in due course of a random number generation procedure. It must be noted that HelaBet has no control whatsoever, over the possibility of you winning, or losing a bet. To wrap it up, the betting site is safe, and reliable. While HelaBet does have several pros and cons, the provision of stringent security is not one of them.

Service and Customer Support


  • You can contact a customer support representative via Email, Live Chat, and Free Phone Call
  • HelaBet does not offer 24/7 customer support
  • Responsive customer support representatives

helabet customer support

HelaBet offers three customer support channels – Live Chat, Email, and Free Phone. While the bookmaker does not offer 24/7 customer support, it does offer a responsive network of support, during its hours of service. You can chat with a customer support representative, from 09:00 – 17:00 (GMT+3), via HelaBet’s Live Chat feature.

To access HelaBet’s Live Chat service, click on the green chat button, present at the bottom right of your screen. You can send in a query at any time, but a customer support representative will only reply, when he/she is online. You can also attach images to your chat, so that the customer support representative on duty, will have a better idea of a query that you may have.

If you prefer calling customer support, you can contact a customer support representative via their Free Phone facility. You can call HelaBet at – +254 729640643

While HelaBet has not specified any time range in between which their customer support team will receive your call, it is likely to reside within the same time frame, as is the case with their Live Chat feature – 9:00 – 17:00 (GMT+3).

If you would rather send in an email, to evoke a formal response from their team, or if you do not want to waste time chatting, or talking to a customer support representative, you can email HelaBet at – customerservice@helabet.com

While HelaBet does come with a Responsible Gambling section, there are no options to set betting restrictions. Instead, HelaBet talks about the importance of responsible gambling. To access HelaBet’s Responsible Gambling section, scroll down to the bottom of the bookmaker’s website, and click on the “Responsible Gambling” option, present towards the bottom left of your screen.

Go through the information stated on this page, and formulate a responsible gambling strategy.

HelaBet is available on Facebook, Instagram, and Twitter as well, so you could try to contact a HelaBet representative via these social media mediums as well. To access HelaBet’s social media mediums, scroll down to the bottom of your page, and click on any of the three social media medium options, present at the bottom right of your screen.

Design and Usability


  • Eye-catching yet simplistic design, set in a mix of blue and yellow, with a hint of white
  • Ease of navigation, with all options of access, present on the website’s main page
  • Results section enables you to witness match results, and formulate a sound betting strategy

HelaBet’s desktop version offers an eye-catching, yet simplistic design. The bookmaker’s website is set in a mix of blue and yellow, with a hint of white. Rather pleasantly, the bookmaker’s website provides for ease of access, as all of its main options of access, are present on the website’s homepage.

At the top of your screen exist options to access your account, bonuses, and balance sections, among other options. The betting site main navigation bar consists of options to access the bookmaker’s “SPORTS”, “LIVE”, VIRTUAL SPORTS”, and “PROMOTIONS” sections, among other options. If you click on the “SPORTS” option, you will be redirected to HelaBet’s Sportsbook.

To access HelaBet’s Responsible Gambling section, scroll down to the bottom of the bookmaker’s website, and click on the “Responsible Gambling” option, present towards the bottom left of your screen.

Go through the information stated on this page, and formulate a responsible gambling strategy. To access HelaBet’s Live Chat service, click on the green chat button, present at the bottom right of your screen.

You can send in a query at any time, but a customer support representative will only reply, when he/she is online. You can click on the “Contact Us” option, present at the bottom of the website, if you want to contact HelaBet via other mediums.

There are several other options present at the bottom of the website, including options to access the bookmaker’s “Results”, “Terms and Conditions”, “Privacy Policy”, and About Us” sections, among other options.

HelaBet’s “Results” section is of utmost importance. Via this section, you can go through previous match results, and plan a betting strategy accordingly.

Mobile


  • HelaBet comes with two apps – A Sportsbook app, and a Casino app
  • The two apps are available for both Android and Apple users
  • Both Android apps are not available on Google Play
  • Mobile-friendly website is available as well
  • The two apps, and HelaBet’s mobile-friendly website provide for ease of access

HelaBet offers two excellent apps in the form of a Sportsbook app, and a Casino app. These apps are available for both Android, and Apple users. Unfortunately, you cannot download HelaBet’s Android apps via Google Play.

To download HelaBet’s Android version apps, scroll down to the bottom of the website’s homepage, and click on either the “Sportsbook Android App”, or Casino Android App” option, as per the app/apps that you want to download.

HelaBet’s apps allow you to punt on the go, and come with good graphics. They allow for a better betting experience, and come with readily accessible options. To top it off, the apps are easy to the eye, and offer an upgraded representation of the bookmaker’s desktop version.

HelaBet’s mobile-friendly website too, is an excellent proposition for punters who do not want to download additional apps on their mobile phones. The mobile-friendly website provides for ease of access, and comes with all sports, specials, and Esports markets readily available on the left hand side of your screen.

In-play markets are displayed at the centre, while there are options to choose the Language of your choice, and the way you want odds to be represented, at the bottom of your screen (If you scroll down to the bottom of your screen).

Other products


  • HelaBet offers only Virtual Sports, and Casino

Unlike most popular betting sites, HelaBet does not offer many products. At the time of writing, HelaBet offers only Virtual Sports, and Casino. You can watch Virtual Sports like Virtual Football League, Virtual Bicycle, and Virtual Marble Racing, among other options, in High Definition (HD), and punt on a winning team.

To access HelaBet’s Virtual Sports section, you must click on the “VIRTUAL SPORTS” option, present on the website’s main navigation bar.

There are several fascinating Casino Games on offer, at HelaBet, among which our favourites are Fruit Spin, and Vampire Hunters. We hope that HelaBet offers more products in due course of time.

Summary


HelaBet is an excellent betting site for residents of Kenya, and Burundi. The bookmaker offers several wonderful features, and is quite popular for the plethora of football markets that it provides for. The purpose of this review is not to determine, and conclude whether HelaBet is a good betting site, as this is a well-established fact.

Rather, the purpose of this review is to determine whether the betting site is ideal, when it comes to the features you expect of a bookmaker.

Having extensively reviewed each facet of the betting site, we believe that there are several better options on the market. While HelaBet does offer features which are hard to look past, as is the case with most betting sites, HelaBet comes with a set of pros, and cons. Let’s explore the bookmaker’s cons to start things off.

HelaBet offers just 4 deposit options, and 2 withdrawal options – They could, and should offer more. At the time of writing, there is no welcome offer in place, for either its Sportsbook, or Casino. The promotional offers on HelaBet too, are just about okay, and there is nothing great about them.

The betting site does not offer a VIP Program, or a Loyalty Program which is rather disappointing, considering the fact that such programs are often key to retaining customers. HelaBet does not provide for Bet Builder, nor does it offer 24/7 customer support service.

The bookmaker’s Responsible Gambling section does not come with any options, to set up betting restrictions. HelaBet offers live streaming for select markets and matches, and offers a limited number of other products.

That being said, there are plenty of pros to HelaBet. The registration process on HelaBet is simple, and streamlined. The betting site offers several sports, Esports, and specials markets to punt on, with active markets, and competitive odds on offer. HelaBet’s in-play section is comprehensive, and provides for several valuable options.

You can access the bookmaker’s “Results” section, present at the bottom of the website, to gauge match results, and plan a betting strategy. The betting site is well-designed, and comes with readily accessible options. HelaBet offers two apps, a Sportsbook app, and a Casino app. Both apps are excellent, and allow punters to bet on the go.

To wrap up the bookmaker’s pros, HelaBet offers security, and reliability – While there are several better options on the market, HelaBet is a good betting site, and it is up to you to decide whether the bookmaker’s pros suffice your needs. We are sure HelaBet will work on its shortcomings, in the near future.

Nishant Bhattacharya is a football lover, and a staunch Liverpool supporter. He has been working as a writer for over 11 years and loves to write on sports and technology.

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