Live streaming is the same as in-play betting or live betting. The matches being streamed can be professional football, rugby, boxing, basketball, cycling, et cetera. But, I will be talking about football live streaming here. This is mostly available in top bookmakers like bet365, Unibet, Coral, William Hill, betway, betvictor, Ladbrokes, ComeOn, and 10bet. There are so many football matches that get displayed once they kick off. These matches range from league cups all the way to the football leagues in a country. The league cups could be UEFA champions’ league, UEFA Europa League, FA Cup, Coppa Italia, Copa Del Rey and some others. The league matches that are most likely to be streamed are the ones from English/Barclays Premier League, Spanish La Liga Primera, German Bundesliga, French Ligue 1, Italian Serie A, Scottish Premier League, Primera Liga, Russian Football League, Australia A league, the Dutch football league, and so much more.
With bet365, after login in as the punter, you will be able to see “Live In-Play” at the left section of the page or “In-Play” at the menu bar. Clicking on either of these two will take you to live football matches. When there are ongoing football matches, they are listed in this section. Punters can see the latest live odds which do keep changing by the way. A random example can be a match between Vitesse FC of Netherlands and Spartak Moscow of Russia. The odds for both teams to win the match will definitely keep changing. Since the odds change dynamically, it also affects the possible win of the punters.
Live streaming is supported in mobile applications that bet365 developed. The app once installed in any of the mobile operating devices platforms, the live matches can be viewed and bets placed.
William Hill does support live streaming of football matches. Even though the matches can only be viewed by punters who placed a bet on that match. If for example, there is a match between say Kaizer Chiefs and Al-Ahly, that match would be made live by the bookmaker once it starts to kick off. Those punters, who would have failed to place the bet on that match, will not be able to stream it live. However, they will be able to monitor the results closely. Those that placed a bet on it, on the other hand, will not be limited to the results only. They will be able to view the match live as it happens. That is probably the difference between the two bookmakers. If you as a punter want to place a bet, you have to click on the + sign at the right-hand side. That way, you will be able to see the available markets for you.
There are some things that the punter is able to see whenever the football match is being played. As the time elapses, a punter is able to see that since it is displayed on the page. A degree sign is shown which keeps disappearing and appearing to mean that the clock is ticking. When a corner is taken, a punter can note that and also the corner kick taker is shown. When a ball is to be thrown, the player who assumes that task is shown on the screen and the position at which that throw ball is happening. When a foul happens, punters can be able to see that and can also note the player who fouled the other. Bettors are able to see the players who get booked and at what time. In case there is a substitution, punters can be able to see that and tell the names of the players being substituted.
The other things that do happen when matches are being streamed live are the likes of penalty kicks, goal kicks, players’ celebrations after scoring a goal and players reaction after conceding goals.
The number of markets (bet options) does change as well as reduce as the 90th minute of the match gets closer and closer.
The types of wagers that are made available to the customers keep changing accordingly. For example, if there was a bet for “Over 2.5” and then the teams score against each other, that bet will be changed to something like “over 3.5 “ or “over 4.5” and be given some new odds. A wager like “Next goal live” will definitely not miss. Other wagers that will not be missed in that match include “Total corners live”, “ Penalty awarded live”, “half time live”, “ Double chance live”, “live score”, “both teams to score live”, “ match betting live” and so much more. The odds for these wagers do change just like the others. At one point a punter may see an odd of -198 and then the next minute that odd has changed to something like -160. The changes in the odds, in turn, affect the final bet slips of the punters. It is advisable for punters not to rush into betting for a team just because the odds were higher than before. They better monitor the progress of the match and once they have mastered it that is when they get to place bets accordingly. Else, they will end up losing a lot of money without knowing.
Something really important to note is that most of the top bookmakers I have mentioned here have gone further to create either a mobile betting site or a mobile application for their customers. The applications can be installed on Android OS devices (e.g. Lenovo, Samsung S5- S7, HTC, Sony, and much more), Blackberry, iOS devices like iPhones and iPads, and also Windows Phones. These applications in one way or another do support live streaming very well just like the way it is at the desktop website.